Customer insights from brand to product

Data-driven optimization of products, brand and communication. For companies that want to be one step ahead of the competition.

Mockup des Product Insights Dashboards in einem MacBook

Leading companies trust

Single point of truth for product-related customer insights

Quantified optimization of products in real time

Screenshot des Product Insights Dashboards

Continuous analysis of customer insights

Analysis of context-specific content with AI

The entire market in view

Comparison of own products with the competition

Ending data silos

Integration of internal data


Why our customers trust us

Case Studies

Happy customers share their stories

Learn why customers love our software and what problems it solves for them.

Optimization of products at Vaude


Frequently asked questions

Everything you need to know about our products.

Yes. Our external data set is based purely on publicly available information. Internal customer data is anonymized before analysis by our customers and/or us, so there is no personal data in our dataset.

No. As long as you are dealing with product-related evaluations (e.g. product reviews, test reports, support tickets, etc.), Product Insights is the right product for you.

No. Product Insights is a stand-alone service and does not require integration into the existing IT landscape. However, due to interfaces to other systems such as BI systems or customer service software etc. (e.g. via API), integration or data exchange is possible and makes sense in many cases.

Yes. In addition to a number of general (Amazon, etc.) and possibly industry-dependent predefined data sources that we regularly review, you are welcome to tell us your desired data sources in the kickoff workshop.

Product Insights is a service that can be used generically for certain industries (e.g., outdoor) as well as tailored to customer needs. The degree of customization can vary: from individual sources to a model that is individually trained to your requirements.

No. Product Insights is a stand-alone service that perfectly complements a classic BI system. Product Insights enables the enrichment of ordinary product data with unique customer insights. The linking of BI system and Product Insights raises the information basis as well as the decision quality to a new level.

You still have questions?

Can’t find the answer you’re looking for? Our team is always at your service to clarify any open questions.

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