Customer insights from brand to product
Data-driven optimization of products, brand and communication. For companies that want to be one step ahead of the competition.
Leading companies trust Insaas.ai
Single point of truth for product-related customer insights
Quantified optimization of products in real time
- Prioritization of product features
- Personalization of your own offering
- Optimization of campaigns and communication
Continuous analysis of customer insights
Analysis of context-specific content with AI
- Aggregation of millions of feedbacks from public sources (e.g. shops, forums, blogs) on product level
- Capture the sentiment of all texts from brand to category to product
- Customized analysis dimensions and personalized AI that adapts to your needs
The entire market in view
Comparison of own products with the competition
- Product, category and brand monitoring of your own company as well as the competition
- Evaluations of top performers (product and category) based on individual dimensions
- Recognition and comparison of top product features with competing products
Ending data silos
Integration of internal data
- Enrichment of public data with internal first party data (e.g. from support, market research etc.)
- Transfer of the data structure analogous to your system landscape (linking via API possible)
- Mapping of internal organizational structures
Testimonials
Why our customers trust us
Case Studies
Happy customers share their stories
Learn why customers love our software and what problems it solves for them.
Optimization of products at Vaude
FAQ
Frequently asked questions
Everything you need to know about our products.
Yes. Our external data set is based purely on publicly available information. Internal customer data is anonymized before analysis by our customers and/or us, so there is no personal data in our dataset.
No. As long as you are dealing with product-related evaluations (e.g. product reviews, test reports, support tickets, etc.), Product Insights is the right product for you.
No. Product Insights is a stand-alone service and does not require integration into the existing IT landscape. However, due to Insaas.ai interfaces to other systems such as BI systems or customer service software etc. (e.g. via API), integration or data exchange is possible and makes sense in many cases.
Yes. In addition to a number of general (Amazon, etc.) and possibly industry-dependent predefined data sources that we regularly review, you are welcome to tell us your desired data sources in the kickoff workshop.
Product Insights is a service that can be used generically for certain industries (e.g., outdoor) as well as tailored to customer needs. The degree of customization can vary: from individual sources to a model that is individually trained to your requirements.
No. Product Insights is a stand-alone service that perfectly complements a classic BI system. Product Insights enables the enrichment of ordinary product data with unique customer insights. The linking of BI system and Product Insights raises the information basis as well as the decision quality to a new level.
You still have questions?
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- Free of charge and without obligation
- Presentation of a demo dashboard
- Individually tailored to your needs
