Case Study
How Vaude optimizes products with Insaas.ai
The challenges Vaude faced and how Insaas.ai helped the company extract key metrics from hundreds of thousands of customer feedbacks.
Case Study
1
About Vaude
Vaude is a German producer of outdoor clothing as well as equipment for mountain sports, cycling and hiking, as well as for everyday use.
2
Initial situation
More than
2,000 products
in different countries
2,000 products
in different countries
Customer feedback in
10 different channels
available (e.g. stores, service etc.)
10 different channels
available (e.g. stores, service etc.)
3
Challenge
No 360° view
on products and product groups
on products and product groups
No insights about competitors
at product and category level
at product and category level
4
Solution
Aggregation and summary of
100,000+ texts from 10 channels
100,000+ texts from 10 channels
Monthly updates and
integration in the Vaude BI tool
integration in the Vaude BI tool
Reduction of time-to-market and growth support of
€22 million per year
€22 million per year
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