Case Study

How Vaude optimizes products with

The challenges Vaude faced and how helped the company extract key metrics from hundreds of thousands of customer feedbacks.

Mockup des Product Insights Dashboards in einem MacBook

Case Study


About Vaude

Vaude is a German producer of outdoor clothing as well as equipment for mountain sports, cycling and hiking, as well as for everyday use.


Initial situation

More than
2,000 products
in different countries
Customer feedback in
10 different channels
available (e.g. stores, service etc.)


No 360° view
on products and product groups
No insights about competitors
at product and category level


Aggregation and summary of
100,000+ texts from 10 channels
Monthly updates and
integration in the Vaude BI tool
Reduction of time-to-market and growth support of
€22 million per year

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