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VAUDE relies on artificial intelligence from for market and customer analyses

Munich, 12.11.2021VAUDE relies on state-of-the-art technologies to professionally analyze customer feedback and use it for product and brand development.

Thanks to the software, the outdoor brand evaluates customer opinions about VAUDE products on numerous online platforms and thus gains precise and authentic insights. These are incorporated into customer-oriented product development, service offerings, and marketing concepts. In this way, VAUDE ensures that the wishes and needs of consumers are even more strongly focused in product development and communication.

The software simplifies data-based market and customer analysis using artificial intelligence and intuitive usability. An intelligent product database is generated, providing a holistic view of what the customer wants for each category and product. The automated analyses confirm VAUDE’s successful, sustainable focus and provide interesting insights into the consumer’s point of view – a few examples:

  • Sustainability is becoming a driver of growth: Since last year, VAUDE has recorded a 10% increase in positive feedback on sustainability.
  • Sustainability and performance are not contradictory: The performance of the products is the most important driver for the purchase decision, at the same time sustainability is gaining strongly in importance.
  • Products with eco labels have an increase of 6% positive feedback.
  • The topic of sustainability has a positive effect on the brand and the products: This is proven by the increase of 4% positive feedback compared to the same period in brand and product perception.

Customer wishes go directly into product development

Furthermore, provides many other valuable insights that are used in product management and marketing to optimize products and communication. For this purpose, the data is reconciled with VAUDE’s ERP system. This allows VAUDE to react much faster to customer requests and incorporate them. New trends can also be identified at an early stage. It also shows, for example, that the smallest product details are very important in the eyes of the customers, such as the fastenings for bicycle bags for different frame shapes.

In this way, VAUDE creates the best conditions for further increasing customer satisfaction.

For, customer-oriented development of the software is essential. “We attach great importance to a long-term customer relationship and a precise analysis of our customers’ challenges. Only then are our systems able to deliver real added value,” says Dr. Korbinian Spann, Managing Director of “VAUDE is a strategic partner for that shares the same values as we do.”

“Online, there are a lot of unstructured data sources with feedbacks on our products. By working with, we now have the opportunity to access this hidden treasure for the first time, analyze the data and link it with ours to get valuable insights for our product development as well as marketing.” Manfred Meindl, Head of International Marketing at VAUDE, is convinced of the new possibilities.

About Vaude

As a sustainable outdoor outfitter, VAUDE contributes to a world worth living in, so that people of tomorrow can enjoy nature with a clear conscience. In doing so, the family-owned company sets ecological and social standards worldwide along the global supply chain. VAUDE publishes an annual sustainability report and regularly undergoes external certification. Since 2001, the company has been working with the strict environmental standard bluesign® system, which controls the entire textile value chain. The company site in Tettnang and all products manufactured there are 100 percent climate neutral. VAUDE employs around 500 people at its headquarters. For more information, visit

About focuses on Natural Language Processing (NLP) and statistical methods to use customer feedback from different data silos for decision making. The goal is to create a world of personalized and sustainable products based on the needs of consumers and customers.

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Denis Kargl
26. November 2021