Insaas and T. K. Hamann aim at working together in the area of customer insights.
Insaas stands for ‘Insights as a service’. The company offers the possibility to analyze customer testimonials and unstructured text in an easy way. Typical data sources are free-text reviews of products and services by customers on websites and in Internet forums. Insaas has developed its own software that combines artificial intelligence, validated rules, and industry-specific dictionaries to carry out such analyses.
Dr. Thomas K. Hamann explains that the services of Insaas ideally complement the T. K. Hamann portfolio. The analyses help to efficiently derive concrete improvement approaches for clients from a multitude of free-form customer opinions. Thus, they are a valuable basis for consulting work.
Conversely, through this cooperation, Insaas is expanding its own range of services to include comprehensive consulting, which derives clear recommendations for action on the basis of the insights gained and offers active support for their implementation. This allows to realize the full potential.