Insaas and Lighthouse Horizon to cooperate in market research

Munich, August 23, 2021 – Clear recommendations for action derived from the analysis of unstructured customer feedback – that is the expected result of the partnership between Lighthouse Horizon and Insaas. The collaboration is based on the synergy between Lighthouse Horizon’s expertise in business consulting and strategic marketing and Insaas’ specialization in data analysis and data presentation.

Insaas stands for “Automation for Customer Insights”. The software company offers companies the opportunity to analyze customer feedback and unstructured text automatically and quickly according to their own requirements. Market research and analytics provide companies with new insights into their product portfolio. Typical sources are free-text reviews of products and services by customers on websites and in internet forums. Insaas has developed its own software to perform such analyses, combining artificial intelligence, validated rules and industry-specific dictionaries.

Dr. Alexander Linder explains that Insaas’ services ideally complement Lighthouse Horizon’s portfolio. This is because the analyses help to derive concrete optimizations for the client very efficiently from a large number of voluntarily formulated customer statements. The customer statements obtained from the analysis can be combined with the customer statements from classic market research. This results in an expanded, holistic understanding of the customer, which forms the basis for targeted consulting.

At the same time, Insaas is expanding its own range of services through this cooperation to include comprehensive consulting, which derives clear recommendations for action on the basis of the insights gained and offers active support in their implementation. In this way, the full potential can be realized.

About Insaas

At Insaas.ai, our focus is on applied artificial intelligence (Applied AI). We focus on Deep Learning and Supervised Learning methods to provide automated extraction and semantic aggregation of text. Our goal is to create software applications for marketing purposes, market research and product development.

About Lighthouse Horizon

Dr. Alexander Linder develops sound solutions with entrepreneurs and marketing managers through professional market research, aligned corporate strategy as well as through clear, strategic marketing, the focus always directedon theimplementation.

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