Content Marketing with delivers detailed information about the preferences of target audiences to increase traffic and engagement for content and campaigns

Your goals

Creation of specific content for target audience without cookies
Increase conversion rate and active usage of websites and apps
Monthly evaluation of feedback for your marketing communication
Sharpen the USP in relation to the preferences of customers

Our approach for marketeers combines internal communication (e.g. customer service) and public sources (blogs, forums, shops) to personalize content and campaigns.

Summary of customer opinions from internal and external sources
Trends and topics for specific target groups
Real-time evaluation across all marketing channels

The result

Create audience-specific content to personalize marketing communication

What insights are gained from the analysis?

Quantified insights about offers and products
Brand and service performance based on thousands of customer testimonials

How are the processes improved?

Insights within hours instead of weeks
Smart process improvement for customer-centric communication

How is marketing communication changing?

Personalized communication with regard to customer wishes
Improved communication for products and offerings
Targeted content marketing

Feedback from our customer

In cooperation with Beiersdorf, over 10,000 customer opinions from a total of 12 channels were evaluated and presented in a dashboard.

The customer received an analysis for self-selected dimensions, as well as the evaluation of customer feedback on category and product level.

The analysis of Insaas was a great help for us. We already use various tools to analyse the online feedback for our products, but that takes too long and is costly.
Felix Bäuerle

Request a non-binding demo now

Request a personal, no-obligation demo of today and start optimizing your content marketing too.