Lively discussions and great insights: here comes what you missed at the first Expert Panel
The first Expert Panel by Insaas took place on July, 25th 2019, at Mindspace, Viktualienmarkt in Munich. This event was focussed on practical examples of how to apply customer feedback for different businesses. 30 experts from companies like Bearing Point, Google, Bosch Siemens Home Appliances and Daiichi Sankyo participated in the deep dive on data and insights.
After a short introduction consultant and expert Maria Meiler introduced a case on a data driven campaign for a German bank she realised during the time she was working with Google. The major outcome was that brand campaigns for a new product can be very successful when customer feedback is taken into account. Read more here.
As the second speaker, Dr. Korbinian Spann (CEO Insaas), talked about why 80% of product launches fail and how companies can use customer feedback to create decision memos. The problem is that an abundance of unstructured data make it very hard to analyse and digest the input from customers. Therefore, Insaas focusses on a tailor-made solution for industries like Class of Insurance and Pharma to structure and aggregate the data. Dashboards as simple as the weather forecast are the goal of Insaas.
The guests enjoyed playing around with ideas connected with Insaas´ area of expertise, took the opportunity to network networking in a relaxed atmosphere at Mindspace after the presentations. We enjoyed everybody´s company and contributions. We certainly hope to see everyone again at the next Expert Panel in October to share new exciting ideas.